Londina Cruz: In The Press

Photo of Londina Cruz applying makeup in her Poughkeepsie, NY Studio

Makeup Artist Focuses On Application

While working as a consultant for Mary Kay, Londina Cruz was told she had a real aptitude for working with cosmetics.

She didn’t think much of the compliment, except that she liked what
she was doing. Then she saw a television show where makeup artist Linda Seidel used makeup to conceal scars on burn victims.

“When I saw the difference that she (Seidel) made, I said, this is something I want to do,” said Cruz, who also works as an accounting manager and lives in the City of Poughkeepsie.

She went to school and earned her cosmetologist license, concentrating her training on the application of makeup.

Although Cruz was told there weren’t any jobs in makeup artistry, she was determined to pursue her passion. “I said, ‘I'll make the jobs,’ ” she said.

For more, check out tomorrow's On the Job feature in the Journal Business section.